Perry Belcher
A writer and consultant in the areas of social media and Google Adwords.
Perry Belcher and the Fundamentals of Social Media advertising
The notion of creating a good bond with customers is quite old. It is really important for an online company as it is an on-site company. Many people are becoming more sophisticated when it comes to buying products they want. They mostly prefer to buy products from companies they trust and know. Trust is one of the most valuable requirements to gain referrals. Customers will pass your name to other people once they know that they can trust you. Trust is one of the most valuable foundations when it comes to social media marketing. This is also important for any relationship online.
Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. This is idea involves setting up great relationships. You can do this by enabling them to know, like and trust you. To help you better understand the concept, it is evaluated below:
1. Know
Perry Belcher have started his territory in social media advertising with the use of a popular social networking platform. Such platform is actually the Twitter. Indeed, there are some helpful guides that will reveal the most effective ways to use Twitter. However, it is still advantageous to develop a strategic plan before you begin with your social medial advertising efforts. It is vital you start on the right virtual foot.
Your image is really important. Make sure that you use a picture in your social networking profile. It is important that the photograph be smart, but not too smart as to create a psychological barrier. Make use of the entire Twitter characters. In doing so, be sure that you are establishing yourself and not what your business offers. This can greatly help with your goal of creating good connection with your customers. You can see its significant results in time. It is also recommended that you place a link to your blog and NOT your sales site.
One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. If a person follows you on Twitter, it is as if they are extending a hand of friendship. If you won’t accept that, you are being so impolite. Keep in mind that when they follow you, there are no commitments involved as you welcome them because you are free to follow or block them.
2. Like
For Perry Belcher, this is an important phase. This is what he calls “courting period.” This is the time where you interrelate with others once they reply to your tweets, or vice versa. If you happen to be networking on Facebook, and then set up groups about things you are particularly interested and knowledgeable in. This is a great way to introduce yourself to others because it will appear to their timeline.
3. Trust
Trust is established with the use of your blog where you can post the things you are interested in or knowledgeable about, and you can create contents about the things you focus on. You need to have links that will divert your friends and followers to your blog. Through this, they can start trusting you.
Never forget to have a page on your site that will market several business and sales opportunities which will be clicked on as your clients begin trusting you. This is the key and foundation of productivity in social medial advertising.
To wrap it up, social medial marketing can really be helpful. As long as you perform the right procedure, you can make things happen.